What version of Chiropractic are you selling? Is there a market for it? Does anybody care? Does it require too much understanding, agreement, or compliance? Consider reverse engineering your product to the demands of the market. Read negative Yelp reviews of you and other DCs. …Because what the market tells US is the key to… Read More »

1) Is my practice name typical, confusing, controversial, or meaningless? 2) Does the messaging on my website, business card, and in my office matter? Does it reflect what the market already wants? 3) Does my pricing and process attract, repel, or require selling? 4) Do I have all the new patients that I need and… Read More »

To me, everything is just stuff. Stuff that needs to be thought about, talked about, or handled in some fashion. Some stuff is merely a meaningless distraction. Some stuff is out of my control and must be ignored no matter how unfortunate or painful. Everything else either requires my attention or it doesn’t. To get… Read More »

You’ve heard the saying, “Ignorance is bliss.” I used to hate ignorance. I was addicted to knowing about, caring for, and taking action on anything that caught or got my attention. But no more. I use ignorance to get things done and have a bigger impact, and to have more control over my thoughts, my… Read More »

What’s your purpose? What adds meaning to your life? We all spend so much time doing things, being places, and consuming content that we don’t spend enough time really defining our purpose. I know I don’t. But it’s in my long list of 2022 TO-DOs. Spend some time thinking about what you can add to… Read More »