Nothing is worse than having to work the majority of the month just to pay practice expenses and taxes. So, cutting costs to increase profit isn’t a bad strategy. What can you do differently to increase your profit without necessarily seeing more patient visits? less square footage renting out space maximizing deductions reducing staff eliminating… Read More »

Facebook is not going anywhere anytime soon. It’s the social media platform of the Chiropractic market. That is why posting is so important. I recommend posting 3 articles per day, 7 days a week using the “APS” (Article Posting Schedule) provided for every member of ChiroTrust. Each post links back to the “O.I.C.” (Online Information… Read More »

My father used to say: “You can only eat one steak at a time.” Okay It was his way of saying that enough is enough, that excess isn’t necessarily necessary. Same goes for treating patients. YOU can only treatone patient at a time. Sure, you can line up roller tables in an open layout or… Read More »

There’s no such thing as a practice problem. It’s always an attitude problem—either too skeptical, too stubborn, or committed to and lost in the “should be” world. Mindset is everything. That’s why so many new graduates often do the best. They grow the fastest. They work the hardest. They are eager to learn and to… Read More »

Did you know that you do NOT need to love what you do to LOVE what you do? Like real relationships, love is often merely a choice… an action. Do I FEEL like working every day? Heck no. Do I FEEL love for my business? Occasionally but usually not. But I do LOVE it? I… Read More »