Is your goal to be the best Chiropractic office in town? Think about it. Is your office the nicest?Are your furnishings super impressive?Are you the best clinician in town?Do you have awesome staff?Do you take really good care of your patients?Is the vibe of your office happy and upbeat? Most D.C.s would say that they… Read More »

Practicing Chiropractic and running a business require separate skill sets. But one thing they have in common is how things typically and properly improve and advance with small tweaks over time. Small tweaks are testable.Small tweaks are far less risky.Small tweaks are reversible. So, if and when you consider making a change whenever possible, consider… Read More »

Empathy is one of my favorite words. Having it makes life so much easier and more fulfilling. Patients thrive under the care of empathetic Doctors of Chiropractic. These days, even marketing needs to be empathetic and sensitive to the feelings of the marketplace…• NOT arrogant• NOT right versus wrong• NOT about the DC or Chiropractic… Read More »

It’s normal and human to judge. Judging is primal, a inborn survival mechanism… especially in the present moment. We tend to make decisions or reactions based on our point of view, our desires, and our triggers. A few things to consider:• Context• The unknown• Time When you accept and allow what is taking place in… Read More »

I love what I do. Love it. I love helping DCs do well, work/worry less, and have more time for their families. But it started with me liking marketing first… Learning about copywriting, testing, and the accurate thinking required to manage it all. Now DCs can focus on what they like and love and let… Read More »