It happens to the best of us… You follow the advice of a consultant. My question for you is, “How has that worked for you?” My guess is, not very well. You know why that is? It’s because they told you what YOU wanted to hear (What YOU are passionate about. What YOU’RE fantasy is.)… Read More »

What good is a treatment plan if patients don’t start care, don’t comply, don’t refer, and never come back year in and year out? Or… What good is a treatment plan if you have to have a lot of staff, a lot of marketing overhead, a lot of stress, and a lot of confrontation to… Read More »

What is Chiropractic? Chiropractic is NOT what you say it is. It’s what the PUBLIC already thinks it is. The problem is, the definition of the word “Chiropractic” varies from person to person and nothing you can say in your practice marketing will change what they already think it is. And THAT is why you… Read More »

In Chiropractic, “Cash Practice” means not accepting insurance (and doing the billing for the patient) or just providing the patient paperwork so that they can do the billing themselves. Here’s the problem with that… With deductibles and co-payments, every patient is a cash patient. If you want to attract them, if you want them to… Read More »

Well, I don’t have the answer for you. I just know what works for me. Here it is… INFORMATION: I don’t pay attention to the Chiropractic industry. I focus on what I can do to uniquely help others and I associate myself with like-minded winners who are willing to support each other. I read a… Read More »