It happens to the best of us…
You follow the advice of a consultant.
My question for you is, “How has that worked for you?”
My guess is, not very well.
You know why that is?
It’s because they told you what YOU wanted to hear (What YOU are passionate about. What YOU’RE fantasy is.) …but NOT anything congruent with what the market (patients) wants FROM you.
That is why MOST advice from “consultants” is crazy.
So next time you listen to your consultant, ask yourself this question…
“If my patients were here listening,
what would their reaction be?”
If the answer is anything short of instant agreement, then maybe you need to re-evaluate where and from whom you are getting your advice.