If I owned a gas station, it would be open 7 days a week. If I owned a restaurant, it would be open 6 days a week. If I owned a Chiropractic office, it would be open 4 days a week. Why? Because a Chiropractor has to show up and deliver the goods, not so… Read More »

Chiropractic Colleges Chiropractic Students Chiropractic Consultants Chiropractors Chiropractic Patients Chiropractic Vendors Insurance Coverage for Chiropractic Chiropractic Seminars/Events Chiropractic Research Chiropractic Associations Each has an agenda. Each can be distracting. That’s why I personally don’t pay too much attention to most of it. For me, it has been my way of having as much confidence and… Read More »

Chiropractic Marketing is attracting, creating, and maintaining relationships with prospects and patients. (You may want to read that again.) Chiropractic “Advertising” and “Promoting” is just a small percentage of marketing. …as a matter of fact, the most elegant Chiropractic Marketing makes the advertising and the promoting virtually invisible. That’s why E V E R Y… Read More »

Many Chiropractors who join ChiroTrust also have a “consultant” and as a result, have a difficult time deciding what to do. They are confused. This may help… Consultants give advice. That’s what they do. Consultants don’t sell to patients. Their market is Chiropractors. It’s an entirely different industry. ChiroTrust markets Chiropractic practices for Chiropractors. That’s… Read More »

To view something more clearly and objectively, sometimes you need to look at it with fresh eyes and ask fresh questions. Let’s take the Chiropractic Practice. What is it? Is it a physical thing? Is it an idea? Is it a way of life? Is it business? Is it a passion? These are good questions… Read More »