Chiropractic Marketing is attracting, creating, and maintaining relationships with prospects and patients. (You may want to read that again.)
Chiropractic “Advertising” and “Promoting” is just a small percentage of marketing.
…as a matter of fact, the most elegant Chiropractic Marketing makes the advertising and the promoting virtually invisible.
That’s why E V E R Y T H I N G is marketing:
- Your practice name
- Your appearance
- The look of your office.
- Your clinical skills
- Your ability to build rapport .
- Your likability
- Letting patients go
- What happens before, during, and weeks, months, and years after you initially released the patient.
- Your reputation
- Your relevance
- How well you match the pre-existing wants of the marketplace.
- What you say
- What you don’t say
- What you do
- What you don’t do
- Social proof
- Your fees
- How you “get them better”
Everything they see, hear, and experience needs to meet or surpass their expectations and be totally in line with what is important to them, and not necessarily what’s important to you.
The message, the product, the service, and the experience MUST match what the market wants, how it wants it, and only when it wants it.
That is M A R K E T I N G.
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