The most successful business owners and Chiropractors I know (and I know a lot) are self aware. They know how they are wired. They know their strengths. They know their weaknesses. They know what they like, don’t like, and most importantly, they know what motivates them. So if you want to boost your business,… Read More »

It’s Friday. Most people work on Fridays. Most ChiroTrust members do not. They work 4 full days a week, Monday – Thursday. …and why is that? Because the Internet has made 3-day weekends possible for more people, especially  members of ChiroTrust who  have the majority of all their marketing done for them. Are you living?… Read More »

As I observe, experiment, and distill, I become more aware of what matters… in marketing, in business, and in life. And I came up with these 3 R’s… Relevance Reputation Relationship Let me explain… Relevance – This is congruent with “giving people what they want”, providing value, and never being boring. We must be and… Read More »

If you are like me (or how I used to be when I was broke), then if you are not careful, you can take almost everything way too personally. Why? …because you work hard and you put a lot of thought into what you do and say because you honestly want to help people (you… Read More »

Do you work on your office enough… or just in your office too much? Are you product-focused, which requires you to sell, convince, and/or defend?… Or are you market-focused to attract the right patients who already want what you have to offer? Do you know how much you can afford to spend to procure a… Read More »