It’s time to shore up your list/s. To do that, first write down how many lists you have or should have… A list of past patients A list of current patients Lead list/s Friends and Family Local influencers Mail them Email them Often Ideally, email them 20 times a month or more (like I do… Read More »

I know, you’re a doctor not a marketer but… That still doesn’t give you the right to ignore your list. And just to remind you, your list should consist of the following: New Patients – Those just starting care. Current Patients – Those still under care. Past Patients – Those who are no longer under… Read More »

I’m sorry, but there’s a lot of “B.S.” in Chiropractic. And I’m sorry I’m saying “B.S.” but there’s no better way to describe it. I starts in the colleges and it continues at Chiropractic seminars, with consultants, and from what you hear from your peers. And it’s virtually nobody’s fault. Every industry has its sacred… Read More »

4:50 am I get an email from my right hand man, Larry Froncek. Larry’s in Florida visiting family, I’m in California asleep. How do I know that his email came in? My iPad and my android phone sends me alerts via a vibration notification connected to my wrist 24-7. (Samsung Gear Fit 2, http://www.samsung.com/us/explore/gear-fit2/ )… Read More »

“Funk”… that feeling you get when you are uninspired, beaten down, and burned out. I’ve been there. In the last 20 years of serving this profession, I vividly recall 2 times that I’ve felt like giving up, throwing in the towel, and using my knowledge and skills to play a bigger game. Both times it… Read More »