Yes, at 55 years of age and after growing businesses and practices for over 25 years, I know exactly why some new practitioners succeed quickly, why many Chiropractic veterans will always struggle, and why once “successful” doctors hit rock bottom… Excuses. Mainly 5 of them. Here they are: It won’t work for me. I’m too… Read More »

Question… If you KNEW that every dollar you put into a slot machine kicked back at least 3 dollars, would you quit? Of course not. Then let me ask you this question… Do you know exactly how much you spend on “marketing” each month? If not, find out and then do this… Take the total… Read More »

Maybe I’m unique but I don’t think so… Do you sometimes not feel like working ON your business? That’s what I thought. We ARE alike! Hey I admit it, attracting, and managing “customers” can be a pain in the butt. To ignore the fact that they need help, they come across as if you need… Read More »

If you’ve paid attention, then you’ve heard me use the term “elegant” a lot in the context of practice business models, practice procedures, and practice marketing. Done right, it creates practice fertilizer—an environment that creates growth. ChiroTrust is practice fertilizer. The ingredients in ChiroTrust include: Social Proof – What ChiroTrust is and says about you… Read More »

Doc, I don’t claim to be the be-all and end-all of Chiropractic. Far from it. But for over 25 years, I’ve interacted with D.C.s, Chiropractic College Instructors, Chiropractic Researchers, and D.C.s from all over the world. I knew many of today’s chiropractic “consultants” and marketing “experts” before they became what they claim. …Even before they… Read More »