Whether it’s done intentionally or by default, a D.C. will create either a mainstream office or a practice that is anything but. So what is the difference? One is market/demand driven. The other is product/supply driven. One is mainstream. One is not. Can you figure out which is which? Where a Chiropractor’s thinking goes wrong… Read More »

As an industry, Chiropractic lacks consumer trust. Trust is built over time through relationship, reputation, relevance, repetition, and reliance. That’s why the majority of your past patients don’t come in any longer and don’t refer others. It’s not your fault. You have been trained to believe that being good should be good enough. Unfortunately, it’s… Read More »

Chiropractors who work Fridays and possibly even Saturdays or Sundays just don’t get it. They think they are providing convenience. They think that they make more money doing so. And even worse… They think that if they didn’t, patients would complain or maybe even leave them for some other office in town. Nope. Not the… Read More »

Professionally, who do you hang with? A few local docs who either envy or deceive you? Or just those who make it so easy to feel superior around? Only people who agree with you? Nobody? Any bridges burned? Or grudges held? As we get older, the natural tendency is to keep to ourselves and stay… Read More »

Want to completely eliminate practice stress? It’s easy… Always be working on something related to your practice. ON your practice, not just IN your practice. And here’s another extremely valuable tip… If you are really stressed, burned out, or unmotivated, then work on small things that you can start and finish in just one day.… Read More »