Ben Altadonna here. It’s true. I have a chronic disease. Actually two of them: Work and collecting wrist watches. Since the age of 14, I’ve pushed myself, worked a lot, worked “really hard”, and have enjoyed working more than anything else. Obviously, this ethic has its upsides and downsides but my proudest and most purposeful… Read More »

What are your mornings like? Do they feel rushed or do you slowly ease into them? I recommend the latter. How you set up your mornings impacts how the entire day unfolds. Now, maybe you typically have to get kids ready for school or get yourself ready for a long commute but trust me, just… Read More »

Doc, What makes building and maintaining a practice a whole lot easier is asking yourself this question… “Is my product something that people already want?” The answer has to be “yes”. Did you notice I said “already”? This means that over explaining, convincing, persuading, and overcoming objections must NOT be necessary. I also said “want”,… Read More »

“Cash practice” What the heck is a cash practice? To most D.C.s, it’s a practice that only accepts cash. No insurance. No billing. Sounds wonderful. It’s what many Chiropractors want to hear and there are “consultants” out there making big bucks telling these D.C.s exactly that. It’s an easy way to extract money from gullible… Read More »

Let’s be real… Without symptoms, every Chiropractor would be out of business. Virtually every single “new” patient is motivated by pain. Sure “straight” Chiropractic means something to some Chiropractors but not to consumers and patients. This doesn’t mean that there isn’t a place for appropriate patient education at the appropriate time to the appropriate patients… Read More »