There’s an art to everything—even when it comes to spending money to make money. …and that’s how you should look at practice expenses. Every dollar spent in and on your practice should influence how your practice occurs to others and increase the lifetime value of a patient. Practice expenses should directly or indirectly bring in… Read More »

Call me crazy, but I like talking about what others don’t talk about—especially when it comes to Chiropractic. For example, most D.C.s don’t really know where their money is going… especially as it relates to their practice. When I ask “Why?… Too painful?” …they sorta laugh as their way of saying, “Yes, it is.” Without… Read More »

Doc, I woke up to this email in my “inbox”… HI Ben, I’m intrigued by your marketing. I have been a chiropractor for 30 years and have seen over the last year my number of new patients decline. I noticed your mission statement that there are no long term treatment programs. Do you not believe… Read More »

Good! You don’t need one. The Chiropractic business is changing. Now, because of the Internet, most industries (including Chiropractic) are in the “Done For You” business. Here’s what this means to you and Chiropractic… TO YOU: As pathetic as it may sound to you, customers AND patients want things done for them. They value their… Read More »

Yesterday, I received an email from a new member of ChiroTrust. I recorded an audio of my answers to his questions which you can listen to below.(For professional reasons, his identity has been edited out.) As you will hear, I treat my members like friends and family. I “keep it real”. They seem to appreciate… Read More »