Want to build your practice? Here’s how NOT to do it… Run an ad Offer free and/or discounted offers Ask for referrals That’s not marketing. That is advertising. These days, “advertising” doesn’t work. What DOES work is building and amassing relationships that you are committed to nurturing over the long haul—especially if you want to… Read More »

There are MANY reasons why some Chiropractors succeed but only ONE reason why most do not and probably never will. Successful D.C.s have A LOT in common with one another. Struggling  D.C.s have ONE thing in common with one another. Successful D.C.s… Accept change Never look back Get a lot done Are confident and competent… Read More »

Running a business is such a huge brain game—it’s an eternal struggle and relationship between actions and results. It’s always wondering what is and what is not worth the effort and/or expense—especially when stats are down. When stats are down, it is not uncommon to freak out, doubt, and want to stop and shop. Stop… Read More »

Want more out of your practice and your life? Create momentum. Here’s what I mean… Unless and until you have a real reason to get out of bed every morning, life feels pretty stagnant and unfulfilling. Every day feels exactly the same as the day before—sort of like you’re trapped in the movie Groundhog’s Day…… Read More »

How often do you communicate with every patient who has ever been in your practice? Here’s the bad news… If anyone on your patient list has not been communicated with in over a year, then they will be as responsive as a stranger to your marketing attempts—maybe even LESS responsive. So what IS “communication”? Here… Read More »