Chiropractic patients today aren’t like Chiropractic patients 15, 10, or even 5 years ago. In the past, it was much easier to attract them. Today, to attract a patient, you must first get their attention. Once you have their attention, you must keep their attention… BEFORE they become a patient, WHILE they are a patient,… Read More »

Try this doc… Test a new morning habit. I recommend this one: Alone, either outside in your backyard or at a coffee shop, hang out for at least one hour BEFORE going to the office. Don’t have a laptop computer with you but do have the following: 1. Pen and Notepad 2. iPad with wifi… Read More »

In business, it’s all about value. But “Value” is subjective. What you value isn’t necessarily what others value. So how do you get others to value Chiropractic in the way that you value Chiropractic? You don’t. For decades, Chiropractors have tried to make the public as passionate about Chiropractic as they are. And while some… Read More »

Doc, over a year ago I made a mistake—actually, a big mistake that I just recently rectified. I hope you don’t make a similar one. What was the mistake? Offering doctors a chance to join ChiroTrust for $1.00. Although it attracted a lot of doctors, some were not a good fit for ChiroTrust… They tended… Read More »

Are you a Chiropractor or a Business Person? If you own a practice, I know what you are going to say…. “BOTH!” But are you really? Even if you went to business school, you didn’t leave with the skills to build a Chiropractic practice. So if your practice isn’t exactly where you want it to… Read More »