Let’s face the facts… Compared to maintaining a long-term profitable practice… Going to Chiropractic School, getting through the boards, and opening an office is a breeze. And it certainly takes more than attracting new patients to succeed over the long haul. So when I hear any doc say that all he or she just needs… Read More »

There’s a saying, “If everyone is your market, then no one is your market.” …that is why “because everyone has a spine” isn’t a marketing strategy. The worst marketing message—website, business card, lecture, etc.— includes everything that you know or believe Chiropractic can help. The best marketing message is singular. One market, one message. The… Read More »

Want to stagnate? (To cease developing, become inactive or dull…) All you have to do is believe that these are acceptable reasons for coasting in practice… It’s January. People are easing into the year and have deductibles to meet. Bad time to promote my practice. It’s February. Seeing a little bump IN business. Too busy… Read More »

For almost 20 years, I’ve worked closely with D.C.s from all over Canada and the United States and FOR SURE this is the long list of why Chiropractors fail (in no particular order): Wrong practice name (repels, not attracts) Open adjusting (decreases perceived value, patients don’t dig it) A complicated fee schedule (in an attempt… Read More »

Aggressive marketing and business models are increasingly being rejected by Chiropractors, consumers, and patients. Nevertheless, there are D.C.s who continue to jump around from guru to guru, hoping for a solution to their struggle. If one thing doesn’t “work”, they try something else… until they’re jaded or broke, that is. There is noTHING that “works”.… Read More »