In Chiropractic, you hear a lot about “headspace”—especially as it relates to Chiropractic philosophy, “The Big Idea”, and/or anything related to patient interaction and education. But what is rarely discussed or acknowledged is the importance of having reasonable marketplace expectations, reasonable goals, and reasonable business models. Notice one thing in common: the word “reasonable”. Most… Read More »

I’m a chiropractic business strategist who also helps run ChiroTrust. So when I work with my members, I try to get them to ask themselves more “Whys” than “Hows”. “How” falsely assumes or implies accurate thinking. BUT “Why” creates it!!! That is why most “Hows” should be “Whys”. Here’s a sample of “How” questions that… Read More »

Doc, I’m going to beat you to it and say that today, in this email, I’m bragging. There is nothing better than ChiroTrust. Sure, some things may be a good addition to ChiroTrust but nothing can or ever will replace it and nothing comes close. The communication systems The power of “The Pledge” Your Blog… Read More »

Wanna drive yourself nuts? Go from guru to guru, from product to product, from office to office, etc. Keep thinking that you need to DO more to have more. Instead, BE more. Be more careful about who and what captures your attention. Be more thoughtful as to what you do TODAY. Be more concerned with… Read More »

Building a practice can be super easy or nearly impossible. …and you get to choose. Want to make it easy? Assume that nobody cares about Chiropractic or you. Nobody cares about: How Chiropractic first came into being Chiropractic philosophy Chiropractic research How long you’ve been in practice Your post graduate studies or certification How exciting… Read More »