Have you been to JoinChiroTrust.com lately? If so, have you really watched all the videos? Have you really read all the success stories? …and more importantly, do you really know how and why ChiroTrust “works”? Here’s the scoop… The #1 reason why the ChiroTrust members who implement the system do well is because EVERYTHING that… Read More »

When Chiropractors say that they need new patients, what they are really saying is that they want their weekly visits and their monthly revenue to go up. That’s what they want. So, how do you do that? There are only TWO major ways: Retention Referrals Notice… There’s no mention of “New Patients”. Why? Because new… Read More »

Ready for a bumpy ride? …because today I’m going on a RANT. 🙂 Sorry… But I’m sick and tired of watching Chiropractors get drunk off the Kool-Aid and then practically dying from it. This profession lives in fantasy land—a warm and fuzzy place where Chiropractors focus on what they themselves want, what they themselves think,… Read More »

This morning, I spoke with a doc. Great guy. Like, really great. He hired an associate for four-thousand a month (PLUS “PERFORMANCE BONUSES” to “work” full time, Monday-Friday with the goal of him someday becoming a “partner”. He hoped/assumed that this new associate would bring in 5 new patients per week. I asked him, “What… Read More »

I feel sorry for D.C.s who think that daily emails to their patients is too much. It’s like they are living in the 1960s and are being told to send each patient a letter in the mail every day. It’s not the same. Today, people love consuming content online. They watch YouTube videos. They waste… Read More »