This is why “multiplication through subtraction” is such a valuable mental exercise… How can you reduce your need to be anywhere? (Reduce) What items at home or office can you sell, give away, or throw away that aren’t adding value or more free time to your life? (Get rid of) Who should you spend less… Read More »

You hear a lot of D.C.s say that Chiropractors need to “come together”. Personally, I strongly disagree. Here’s why… It’s unfortunate but do you really want to associate yourself with D.C.s who repel patients, are controversial, and are obviously struggling in practice? I’m not sure the exact numbers, but this probably represents over half of… Read More »

There are many ways to run, position, and promote a business but the least effective ways project some or all of these characteristics… All or nothing. Black or white. In or out. Business/practice owners who see themselves, their staff, their customers, their market, or the world this way or who operate in this fashion struggle,… Read More »

No. You don’t need to be an Internet marketer. No. You don’t need to generate and convert “leads”. And No, you don’t need to offer “Specials”, Free Exams, or “Limited Offers”. But you MUST… Give people what they want—which includes how they want it—and… Never EVER ignore your patient list. If you focus on and… Read More »

What is Chiropractic Marketing? Is it advertising on Facebook? Is it spinal screening? Is it running specials on “Groupon”? Is it “Patient Appreciation Days”? Is it “Educating” Patients? Is it “Discounting Care” if patients pay up front? Is it running “lead generation funnels”? Is it promotional “events”? Is it “campaigns” online? Is it any “strategy”… Read More »