To produce a successful practice, you need the right ingredients and there are FOUR of them… The right product The right market The right message The right marketing If you lack even one of these ingredients, you won’t succeed. You won’t attract patients. You won’t keep patients. And patients won’t refer. If you are running… Read More »

“Professional” What does that even mean? As it relates to Chiropractic, here are the most appropriate definitions (Merriam-Webster Dictionary): (1) :characterized by or conforming to the technical or ethical standards of a profession (2) :exhibiting a courteous, conscientious, and generally businesslike manner in the workplace Given the above definitions, the fact that Chiropractic is generally… Read More »

Doc, Why should patients believe you? What do people experience about you BEFORE deciding to call your office to schedule an appointment with you? How do you keep them confident that choosing you was a good decision? Having SOLID answers and STRATEGIES is how you get more people to pay, stay, and refer. Luckily, ChiroTrust… Read More »

Every industry has its share of hype— including Chiropractic. It’s how an industry maintains and feels good about itself. It’s how it sells from within. …But hype doesn’t attract customers and definitely doesn’t attract patients. Hype repels.

Doc, why should I choose you over every other option? If a skeptical consumer was only exposed to your practice name, would it attract them? Is it possible that your patients feel pressured every time your staff calls to remind them of their appointment, to reschedule their missed appointment, or to get them back in… Read More »