Chiropractic is like any other business… People buy what they want. People buy what they like. People want what they like. People like what they want. That’s about it. Compared with what they want, people buy less of what they need. Typically something has to be broken first. “So there’s that.” Recognizing and accepting human… Read More »

Hey, I guess today is Halloween—a day to scare and to be scared. Question… What do you think scares patients away from Chiropractic? If you asked me that question, I’d respond with the following: Unnecessary care and expense Getting worse, not better Fear of the unknown A stroke Being lectured You may agree with my… Read More »

Doc, Have you ever had a patient ask you, “How does Chiropractic work?” I bet you have. Next time you do, instead of giving your patient a summary of a Chiropractic School education, tell them WHY Chiropractic works. Why is more important that how. Here’s “why”… “How” expects them to know what you know about… Read More »

There are 10 practice building must-haves… Silky smooth adjusting skills. Excellent clinical judgment. Mad work ethic. Blame no one for anything. Silent 100% responsibility, credit, and blame. Always in control of one’s emotions. Doing the right thing, not the easiest. Being immune to discomfort. Not flinching at problems and challenges. The ability to instantly create… Read More »

Nothing is more valuable than your list. Nothing. Not your home. Not your savings account. Not even your Chiropractic license. Your list is everything. Treat it well. Nurture it. Commit to it. Build it. Your list is made up of people. People who, if not ignored, will continue to know and grow with you. The… Read More »