Doc, There’s only a few things that truly matter in life and in my honest opinion, getting rich isn’t one of them. But reducing suffering does matter. You do it for patients. I do it for D.C.s. Focus on reducing suffering, be satisfied with whatever revenue that creates, and live within your means. It doesn’t… Read More »

Practices are a lot like people and automobiles. Not all are the same. Like a person, the health of a practice cannot be taken at face value. Some of the sickest practices look great and are even making a lot of money. But their days are numbered. Their business model is flawed. Over treating Over… Read More »

If you pay attention to people who have nothing to sell you… People who have “had it all”… People who you may even look up to… They’d all tell you the same thing: Money, fame, and fancy things do NOT make you happy. They’d also tell you that excessive ambition is often overrated and destructive.… Read More »

Practice Name Service Market Message Price Point Character Confidence Clinical Judgment Price Point Experience Provided Social Proof Relevance Reputation (Ethics, Standards, Character) Repetitiveness Esthetics Business Cards Website Facebook YouTube Emails Snail Mail Systems Personal Development (Mind, Body, Spirit) …just a FEW variables to success that ChiroTrust trains, teaches, and provides for its members. But most… Read More »

Impact… It’s a major metric and dictator of what you do and how you do it. Nothing else matters. Colleges, Chiropractors, Consultants, Webcasts, Podcasts, and Facebook and YouTube “gurus” tend to get caught up in their egos, passions, “tribes”, and processes… and not their impact. Who knows you exist? How many know you exist? How… Read More »