Does it seem like it’s harder to succeed in Chiropractic these days? Do you know some D.C.s who used to be “successful” but are now struggling? Have you noticed that patients and consumers seem more sophisticated and demanding? Well guess what, it’s always been like that and unless you are willing to reinvent, tweak, and… Read More »

Did you know that at least 10 of my clients in the last 20+ years have attempted to market TO Chiropractors and compete against me? Almost all have failed. Nearly every single one. The few who haven’t failed yet are relative newcomers. But they too will be gone in a few years. Why? Because they… Read More »

I know this is painful to hear… But if you desperately need new patients, then you have way bigger problems that more “new patients” will never fix. Ever. It’s a sure sign that your patients are not Returning and Referring™. The more patients who Return and Refer™, the faster your practice will grow…and when I… Read More »

Two worlds exist in Chiropractic: The “Should Be” world and the “Real” world. The “Should Be” world is easy to imagine, easy to want, and easy to create (in the mind, at least). In the “Should Be” world, patients will freely pay out of pocket. If they have insurance, they will do their own billing.… Read More »

As we approach a busy month, many D.C.s struggle with taking time off. Here’s my take… First off, years from now, you won’t recall all those December days that you spent working. But you will remember those ski trips, the food, the fun, and the time spent with family and friends. So before you do… Read More »