Life happens 24-7. Money is spent and made 24-7. That is why you must look at your practice as a 24-7 opportunity to build and maintain relationships as well as attracting people to come in when your practice is open. Does this mean that the more hours your practice is open, the more money you… Read More »

An admission… I love anger. Not towards others. Not even towards myself. I value the feeling that it creates… For me, unlike any other emotion, anger triggers the urgency to make a permanent decision, to take immediate action, and to finally get things done. When I’m angry, I clean things up, I dispose of things,… Read More »

To feel better about our businesses and our lot in life, we play games. We tell ourselves that we should already know enough to succeed, that most things don’t work out so why try, and that change is brutally uncomfortable. If you do, you’d be right. You know a lot. Most things don’t work out.… Read More »

“Everyone needs Chiropractic.” “Every Chiropractor needs ChiroTrust.” …Both points of view serve no purpose, have no value, and actually repel patients, clients, and customers. It’s all because not everyone is your market or my market. Marketing messages, positioning, and offerings must have one particular person in mind. This person should already want what you have… Read More »

Most adults (and most Chiropractors) do what they feel like doing when they feel like doing it. The key to success is doing what needs to be done, regardless if you feel like doing it or not. And regardless if it’s easy or “hard”. Feelings should have nothing to do with most decisions, especially in… Read More »