Want to go broke? Be cheap. Spend as little as possible in and on your practice. Each month, remove all the profit and spend it. Then, when tax time approaches, see what expenses you can cut to cover your tax bill. Because that’s EXACTLY what losers do. OR… Be smart. Invest in and on your… Read More »

Never forget the REAL marketing begins the moment your new patient enters the door. Scratch that. The REAL marketing begins the moment your new patient sees your building, drives into the parking lot, and steps in your office. That’s when the REAL marketing begins. See, once a person has decided to come in, it is… Read More »

Patients come and patients go but as long as you don’t ignore them, many will come back (and refer). As long as you serve the market based on their pre-existing conditions and wants, not yours, you’ll win every time. So focus on “your list”. Nobody but YOU has it. Nobody but YOU can communicate to… Read More »

I swear this works… Only worry about today. Today is all I ever worry about. I have no long-term goals. All I care about is what I get done today. Today is my life. Nothing else matters. So whatever matters to you, make sure it gets some attention today. How much attention doesn’t matter. Even… Read More »

In my early years, there were times when I was broke. I lived a life filled with stress. I assumed that life was having a party and that I was not invited. …and looking back, I wouldn’t change a thing. It was all necessary for my growth. It taught me to stay focused. It taught… Read More »