If you’ve been in practice for five years or more, then you should know this by now… Most advertising, “practice building”, and money-making schemes introduced to Chiropractors rarely pay off. Over time, due to market over exposure and/or state board/regulatory resistance to the latest and greatest, Chiropractors and consumers can lose faith in Chiropractic. Spouses… Read More »

Put bluntly, if you can’t reach your collection goals solely from referrals, then you are probably doing something wrong. Either you are targeting a market that is less likely to refer others or you are trying to get your patients to do what they just aren’t naturally wired to do. Patients who are referred in… Read More »

Want to drive yourself and people around you crazy? Multitask. As a D.C., what does multitasking look like? Doing paperwork every available moment between adjustments. Surfing social media throughout the work day. Worrying while you’re working. Any thought or activity that moves you from being fully conscious and present with what you are doing is… Read More »

Is Chiropractic advertising bad? First, what IS advertising? Unlike “marketing”, advertising strives to make a sale right on the spot—typically turning a stranger into a paying customer. Here are some examples… “GOING OUT OF BUSINESS SALE” “BUY 2 GET 1 FREE” “WE PAY THE SALES TAX!” “BUY BY X AND WE WILL THROW IN Y… Read More »

In the age of the Internet—when anyone can create whatever perception they want—people, consumers, and you just want the truth. You want to believe that what is put out there is accurate and can be relied upon. And you want to be treated fairly. So why listen to me? How do you know that I’m… Read More »