Doc, As it relates to building a solid, stable, and scaleable practice… Marketing Principles will always outperform Chiropractic Principles. Nevertheless, some of you will continue to offer to patients “corrective”, “maintenance”, and/or “wellness” care “options”. Why? …Because you have some patients who have been coming in once a week, once every two weeks, and/or once… Read More »

If you’ve recently visited The Committee’s “Secret” Facebook Group, then you may have seen some discussion over a recent poll of Non-ChiroTrust Chiropractors and what the majority of those polled agreed on. I won’t get into the details here, but I will say that the poll did not include the opinions of consumers, just D.C.s.… Read More »

I just learned a new use and meaning for the word thirsty: acting far too needy or desperate. When it’s too obvious that a D.C. wants something from another, that person is being “thirsty”. Being thirsty turns patients off. Here are just a few ways that D.C.s can appear thirsty… Providing “Free Spinal Exams” in… Read More »

Have you been to a doctor’s office where the staff barely looked at you, as if they were doing you a favor and could care less if you were there or not? Or the first thing that came out of their mouth was, “Who’s your insurance carrier?” Or maybe the doctor’s bedside manner left a… Read More »

If you spend any time at all on Facebook, YouTube, and/or Instagram, you will see tons of sponsored, promoted, or paid posts/ads. Some are videos, some are graphics. Many link to a website, an order form, or a landing page to capture your contact information. Have you ever asked yourself… “If their product is so… Read More »