Don’t think that your patients drop out of care? How do you know? If you really want your practice to grow, then do this math… Determine how many new patients started care in the last 2-5 years (between Jan 1, 2015 and Dec 31, 2017, for example) and then figure out how many of those… Read More »
Less is More
Do you educate your patients about your philosophy, technique, and acute, corrective, and/or wellness care? Do you do a lengthy or multi-day “report of findings”? Do you ask for referrals? Do you want your patients to know why you are different and/or better than any or all other options, including doing nothing at all? What… Read More »
It’s Not About You
We all love Chiropractic and what it can do to maximize health and function but… Your passion does not equal profits. Your patients don’t buy “technique”. Your policies and procedures do not create compliance. When you give patients what they want, how they want it, and most importantly, when they want it… They pay, stay,… Read More »
Pull, Not Push
Does your office still call patients to remind them (as a “courtesy”) of their visits? Does your office text patients? Does your office call “missed appointments”? Even if a handful of patients have voiced their appreciation for any of the above, it is bad positioning and ends up creating the opposite effect… less—not more—patients, referrals,… Read More »
No Appointment Needed
Imagine being a patient… Having to get to your office right on time, regardless of how their day or traffic unfolds. Or… Being able to show up anytime during your office hours without an appointment time? Which option do you think is more convenient for them? What type of office do you think would have… Read More »
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