“Hi Ben. I would like to hear your thoughts on college. You touched on it today but said it’s a whole other story for later”
“Hi Ben, I just have a comment about a new patient yesterday. He was referred by his wife, but he said that the main reason he came to see me was my business card. He loved the way there’s no long term treatment plans, that there’s no big commitments to a “regimen” of treatment. He also liked that he can walk-in whenever he would like. I’m sure there’s been tons of new patients & old returning patients who’ve come in because of these same reasons (probably most of my patients), but he’s the first person who’s specifically voiced them. I’m just commenting because it felt really cool to hear basically the Chiro-Trust pledge from a new patient!”
Hey doc, Ben to, um, two emails came from me yesterday. Excuse me. I’m sorry. Uh, first one is from Dr. Doug. Hey Doug, how are you? Here’s his question or comment? Hi, Ben. I would like to hear your thoughts on college. You touched on it today, but said it’s a whole other story for later college. Okay. All right. Well, listen, I’m not a Sage. I’m not, I’m not, I have a very small ego. I really do. I just like to share my perspective because we’re all kind of the same, you know, we all went to chiropractic college, we’re in the same industry. Um, I feel like I have an affinity to, uh, chiros chiropractors. Um, I have sympathy and empathy. I care for them. I know that all of them have, most of them have, uh, one major thing in common. They want to stay healthy and they want to, uh, have a, uh, a balanced life and, and, uh, a happy family.
Um, and so I, I believe that I know I’m generalizing, but, um, in my opinion, chiropractors basically are, you know, salt of the earth types of people. I haven’t met too many that, that, uh, that, um, um, are repulsive. Um, you know, sure. There, there are they’re out there, but, uh, you know, I, the, the bulk of the doctors out there I’ve met, um, are, are, are solid, good people. Um, and, um, obviously in order to succeed or even become a chiropractor, you have to go to chiropractic college. Um, and, uh, you know, my daughter McKayla is 17 and, uh, she’s not sure, I think she’s in a link towards something. Um, that’s not analytical, but more, um, because she’s social and she’s very caring. I can see her being like a family, marriage, counselor type of person, you know, um, which I think would be awesome.
Cause you’re, you can make a good living and no employees and you can S you can move around. You don’t have to stay in a specific city or anything. So I think that’d be awesome if that’s what she does, but if she does, she’ll have to go to college. So I believe that, um, in my opinion, and I’ll be brief on this. I don’t think everybody’s interested in hearing this, um, because it isn’t chiropractic specific. That’s why I exist in your world. Um, but so basically I I’m, I’m totally cool with a child not going to college, if he, or she is more entrepreneurial, or if he or she, uh, could do on paper better financially, uh, sooner. Um, and, and if it’s stable, like a family business she can get into, or he can get into, um, then going to college, but not having a plan, a goal, but just the, you know, go to college just to go to college.
Um, I, I think it’s very expensive, uh, not just in terms of money, but, um, productivity and momentum to put a human’s life on ice on hold for four years or more to have an experience of be tending that you are self-sufficient, although you’re funded by your parents or alone. Um, and so I think, uh, and I won’t get political about college. I believe that my point of view, um, would be the same if we, uh, you know, went back two decades. Um, so, um, maybe more so now, but, um, my, my opinion is still the same. I think college is, should be a means to an end and that end should be vivid in your mind, and it should provide value to others. It shouldn’t be esoteric and random unless, you know, unless you come from rich parents who just want you to go have fun, and they’re going to, you’re going to be a trust fund, baby, the rest of your life.
Then this is a mute point. It doesn’t matter, you know, there’s other ways there’s other lifestyles. So anyway, I’m just, uh, I just think a lot of parents put a lot of pressure on themselves, uh, financially. And, uh, and based on the social norms and expectations that we have, uh, of, of, you know, oh, where’s your kid going to school? You know? Um, don’t let your ego or insecurities about what other people think, um, um, you know, uh, waste the time of your child just to, to make you look good. You know, um, if a kid doesn’t know what he or she wants to do, I don’t think it’s wise to send them away for college for 75 grand a year, you know, or more, um, it’s just stupid. So, um, that’s my opinion on college. I think it’s a means to an end. Um, Hey, listen, I didn’t go to chiropractic school till I was 26.
I mean, I went to a junior college for two years. Then I went to Cal state Hayward for two years, and I went to dental lab school for two years that I went to new college to get my prerequisites so I can even get into chiropractic school. Then I started chiropractic school at 26. I got out at 30, I believe I had to wait six months to take my state board in California. And then Napa that got me up to almost 31. And then I was, uh, struggling till I was 30 chill. I figured things out. Um, uh, so basically from the age of 20, at least even younger, but let’s say the age of 20 to 34, I didn’t make a fricking dime. I just got into debt and before. And so, um, it worked out for me, but, um, it was a very, that’s a very risky strategy.
I’m, I’m not saying that if I could do things over, I would do things the same, you know, it was, uh, it was a brutal long, first 34 years of my life, man. And it, it, it worked out, uh, you know, to some degree and to some degrees that didn’t work out, you know, um, you know, there’s sacrifices to, uh, to success, so, and consequences and, um, and heartache. I mean, it’s, it’s heavy. So, you know, college is just, I have, it doesn’t mean much to me. Um, it’s, it’s, it doesn’t mean much what I rather raise MCI to be. If the things that really create success outside of the necessary degrees and certifications in, in some professions and careers and vocations, I think, uh, the common denominator for, um, respectable success is kindness. It’s character, it’s standards, it’s principles, it’s values. It’s your word?
It’s your work ethic? It’s your self discipline, it’s your, you know, it’s your, self-esteem, it’s your reputation, it’s your relevance and that stuff you don’t learn in school. It’s a matter of fact, in my opinion, society and school and, uh, politicians, whatever the culture, um, doesn’t value it or even discuss it. And I think that’s the job of good parenting. So, um, I think, um, I think parents will do, do a lot better for their kids, teaching them basic, um, you know, golden rule and, um, and discipline, self discipline and time management. Uh, they’re they’re doing their kids a lot of bigger favor teaching them that then for them to the parents that get side jobs so they can afford to finance their, their kids college experience. So, um, you know, sometimes you gotta think out of the box, uh, life doesn’t have to be hard.
Um, if, if a parent for some kids, if a parent did not finance their college at all, but the kids still went to college, that’s something to consider something else to consider is maybe, and I’m not, I don’t really haven’t figured this out yet for myself. I haven’t really yet. It’s, it’s every kid’s different, you know, you can have five kids and they’re all different, you know, so it might be the right strategy or solution, and you can’t control your kids there. I have another theory or it just because you, you, if you’re female gave birth to a child or father, father to child, uh, if a husband or wife have a family and they have kids, that doesn’t mean you own these people just because you gave birth or raise them. That doesn’t mean you own them. So they have to suffer. They have their own path.
Um, look at your path, how you got here. I’m sure you had zigzag. It was full of challenges and frustrations and stress and anxiety, but that’s how you, that’s how you build strength. That’s how you become, it creates self-awareness you don’t, you know, so having somebody else like a parent, uh, formulating a future for a child, um, a child should not, does not exist to make their parents proud based on their parents’ paradigm of success. You know, so it’s crazy, man. It’s a deep it’s, uh, it’s something I think about a lot, Doug, uh, not just college. This is just a general, you know, how to relate to growing children who become adults and making sure they’re capable to be, um, you know, support themselves and have the emotional, uh, IQ and stability to withstand, uh, um, um, calamity and, uh, crises and, uh, challenges.
Uh, uh, so, um, anyhow, uh, I think parenting is the best college a kid could have is a good hub family and a good home. Um, and I think sometimes the wrong college with the wrong, you know, the wrong, the wrong college, the wrong friends, wrong experience could actually, uh, unravel every everything that you did for your kid that that might be honorable and help them. So, but you can’t, you know, it is what it is. I just don’t think parents, in my opinion, should give kids, uh, you know, carte blonch, um, uh, easy ticket ride to whatever school they want to go to as if it’s, you know, it all depends though, you know, I don’t have the answers, I may be wrong, everything I said, just now, Doug might be, you know, BS, you know, some parents say, Hey, you know, let’s go, this, we’re going to go and go on a, on a, I see this a lot in Danville.
Parents will take like a month or two and they’ll travel around the country with their kid, looking at colleges, you know, to see what you wanted, the kid you want this one, honey, like they’re picking, buying a sweater or something. Oh yeah. I like this one. Cause it’s, I like it. Cause it’s next to a mountain and there’s good shopping downtown. And it’s really pretty, um, you know, it’s like, whatever. So anyway, Doug, I don’t, I don’t have no answer for you, but that’s my thoughts on college. It’s just, when we look back, we don’t even think about it that much, nor should we, we shouldn’t think about much when it comes to looking back. Um, it means nothing. So college, uh, in the big picture of a child’s life, um, unless it’s, uh, it’s, it’s, uh, necessary in order to, to, uh, achieve a specific, uh, credential or license in order to do something or skill, uh, in order to do something is just a prolonged, expensive experience that may or may not be, uh, helpful.
All right. That’s my, that’s my long-winded, uh, random rant on college. All right. Take care of Doug. Roger. Hey, Roger. What’s going on? My brother, Roger says, hi, Ben. I just have a comment about a new patient yesterday. He was referred by his wife, but he said that the main reason he came to see me was my business card, or Roger’s a member of car trust. And we give our men, our doctors for everybody else. That’s some of my, I have some people that I invite I allow to, to get my emails. Um, I, we have a business card. That’s, double-sided no logos, no graphics, no full color, no gloss, but it has the card trust pledge. And one side has like five, right? Roger, I believe five bullets that I wrote the front and it’s, um, it’s the right message to the market. So I’ll continue.
So Roger says he loved the way there’s no long-term treatment plans. There was no big commitments in a regiment of treatment. He also likes light that he can walk in whenever he would like, I’m sure there’s been tons of new patients and old returning patients who’ve come in because of the same reasons, probably most of my patients, but he’s the first person who’s who has specifically voiced them. I’m just commenting because it felt really cool to hear basically the cartridges pledge from a new patient. I know, I know Roger, I feel you, you, I’m not getting goosebumps, but I’m a little bit almost I can I’m least aware of, of my arms right now because Roger, you know, an elegant business model to me is one that creates a slippery slope. So the marketing is almost invisible. Everything just feels right. There’s not a lot of moving parts and simple.
I really feel what I’m saying more than, uh, am able to articulate it. Well, I’m not very articulate, but I, I do when I try to create strategies and systems for my members, I try to keep them simple and elegant and where the product is, the marketing and the marketing is the product. And, uh, at the end of the day, um, what we want to enhance is your relevance and your reputation and the relationships you have with your patients and the marketplace, but primarily your patient’s past current and future. So good job, Roger, thanks for even sharing that with me, um, made my day and, uh, really, um, uh, reflects my mission for chiropractic and for you, for your patients, which you would be to have everything be. So crystal clear that, that you have no competition that would, that you have what we call blue ocean.
Um, because, um, you don’t have to explain what you do, um, because you are clear as to what the product is and who you are and what you stand for. So, um, that’s awesome. Roger, thanks for sharing. It’s really good. Um, I always, I have to keep that in my mind, as my filter, as I continue to hopefully, uh, uh, continue to refine Cairo trust to make it like I want it. And it’s, it’s, it’s, it’s, I’m like, I believe I’m self-assessing that I’m like 10 times wiser and more effective for my members now than it was 25 years ago. And, um, if I’m still alive, 25 years from now, I hope to be even more so, uh, and I do believe every year cartridge gets better and better. It’s incremental some years, we don’t have to be better. We still fricking happy. Uh, but we might be like 1% better.
Uh, some years we jumped 5% better. I don’t think we ever go backwards. It’s very incremental, but it’s also exponential. It’s kind of like reinvesting dividends. So, uh, I, I have a crazy mind. I do know that I have a knack for certain things. Um, but I do know that, uh, we all are geniuses in certain things we, we do or how we think and, uh, the struggle or the strategies or the, the challenge is how do we take our unique abilities and create value for others? Um, I try to make sure I stay in my lane for you, Roger. Um, there’s a lot I can learn from you. We can all learn from each other. So I try to stay in my lane. That’s the thing. I always try to self-check myself. Am I staying in my lane or am I going off on a tangent and just going to confuse and cause more complexities for my members. I don’t want to do that. I want to give you value. I want to stay in my lane. I’m not trying to be your everything, everybody listening. I’m not trying to be your everything, you know, but I believe that I am like a part of your business model and your practice that, um, that for many of you would agree that you can’t live without you can’t practice without,
Um, kind of like electricity. I mean, I’m part like part of your business. I’m like on a utility. All right. Hey, thanks Roger for sharing. That’s awesome. And I’ll see you guys back here tomorrow. All right. Have a good day.
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