Although they often go out of their way to prove to me that they aren’t the root cause, there is not ONE struggling D.C. who has stumped me as to why he or she is struggling.
Typically, a doc has some good years and gets comfortable. He (or she) bills insurance to or near the max, buys a big house, nice cars, and moves into a bigger office space.
Over time, the market responds by not replacing itself quick enough.
Now the doctor is desperate and doesn’t know what to do.
News flash… If you don’t have deep pockets, you cannot buy time. Even if you could, it takes more time than money to create a well-nurtured list of happy customers.
Chiropractic needs to redefine success.
Success should be based on referrals and returning visits, not by how much one can charge per visit and/or how many visits patients “stay” before they drop out.
And not by how much money one makes because many business models are risky or flawed.
Risky or flawed business models can often take years before they begin to crumble.
New D.C.s make the same mistakes: high overhead, lots of debt, high fees, and long treatment plans.
These days, you must provide value and since value is subjective, you must apply some common sense.
Nobody wants to go to a doctor over and over again.
Everybody wants to get out of pain.
Most people will never live a preventative lifestyle.
Actually, remember this…
“Prevention is a hard sell.”
Put patients first.
Give them a lot for their time and money.
The best care is caring.
Keep your practice and personal overhead low.
Implement everything in “The Vault”.
You and your patients will be a lot happier.
Then get used to all the new patients, referrals, and return visits!