Think about the last time you needed a product or service.
Your first instinct was probably consulting with someone you trusted.
Maybe you asked your spouse, or a family member, or a friend.
Or perhaps you check with an acquaintance (either online or offline) or someone you do business with.
As a last resort, you probably looked online and waded through a mess of websites and reviews until you took a chance on someone.
You had to go through a lot of people to get this far into the process and yet, this is the area where struggling chiropractors focus all their energy and marketing dollars.
Instead, what if you flipped it over and worked on nurturing relationships with your patients and acquaintances so that the next time someone who trusts them asks about a chiropractor, you come to mind and you get that referral?
This is what the most successful and profitable practices do, even if they aren’t 100% aware of it.
Struggling DCs are always trying to replace the patients they lose, barely staying afloat. If you’re having a tough time growing, just look at your appointment book from a year ago. How many of those people have you seen in the last 60 days? Not many.
So instead of thinking that online marketing (Facebook, YouTube, AdWords, Instagram Twitter, etc.) is going to solve your problems, if only you found the right ad campaign, focus on the 3 Ps:
Your “product” – Your “positioning” – Your “patient list”
Your “Product” is you. Not your technique. Not your equipment. Not even your expertise. It’s your integrity, ethics, and ability to put patients first.
Your “Positioning” is how well you answer the question, “Why should I choose you versus all my other options, including doing nothing at all?”
Your “Patient list” is made up of all your past, current, and future patients. Are you nurturing and maintaining the frequency, consistency and quality of communication? …Because if they “ain’t” thinking of you, they “ain’t” coming in!
…each is important.
…each is a seminar of its own.
…each dealt with by ChiroTrust for you.
If patients don’t like you, want you, or think of you…nothing will work for you.
Save your time, money, brain damage, reputation, relevance, and relationships.
Focus on the 3-Ps!