Fight or Flight?

The acute stress response that we know as “fight or flight” isn’t too dissimilar to what people do when times are tough.

When times are tough, people either give up or get up.

They either quit or they double down and become highly productive.

My go-to response is to take account of everything that is working right and then figure out how I can double down and leverage it.

For example, I am launching ChiroTrust Español in January and allowing members to lock in zip codes.

Yesterday, you received an email about a social proof sign to be used to attract more patients online.

…and I’ve added daily audios so I can comment on any questions that you may have.

When times are tough, what do you do?

Do you get up (fight)?

Do you give up (flight)?

Many of you are following my lead and are fighting.

Many of you have already responded for your “Thank You Doctor” sign, signed up for ChiroTrust Español, and are fully implementing ChiroTrust—including mailing your list the O.I.C. and the M.P.R.U.s each month.

In these crazy times, focus on everything good in your life and in your practice. Nurture it. Leverage it.

Don’t ignore it.

Double down!

Do more, not less.

Leverage ChiroTrust to the hilt!

I am.