F-O-C-U-S On What Matters

I make my living by making ChiroTrust members as successful as possible.

I only win if you win.

That is why I must do everything that I can to get new members thinking accurately about their customers, marketing, and business in general.

This includes showing members how to simplify their practice by getting good at giving consumers just what they want and to be patient as they nurture those relationships over time.

These are skills they didn’t learn in Chiropractic school or from consultants suggesting scripts and closing tactics designed to extract as much money out of patients possible.

You must implement thoroughly, simultaneously, and consistently over many months, not days or weeks, and NOT intermittently.

You must not put important steps on hold to see if the few things that you are willing to do “work first”.

You must make sure that you, your product, and the experience that you provide create a high perception of value.

Charging patients and/or their insurance companies for 20 minutes on ice won’t get patients to come back and refer others.

Putting patients on a “roller table” isn’t going to knock their socks off either.

Nor is charging $200 for the first visit and “by region” thereafter.

Or being afraid to spend money to send out your O.I.C. postcard each month and your monthly pain relief updates.

Or thinking that you can’t afford to travel to a Committee Meeting.

Or being intimidated by the opinions of a spouse or office manager who know nothing about how to market a practice… especially if they have never owned a successful business themselves.

Or undervaluing the importance of your appearance and the look of your practice.

In addition—in my opinion—patients want to feel as if they got a lot for the time and hassle of showing up to your practice, not just feeling “better”. You have to be extremely proficient at full spine and extremity adjusting. They love that stuff. 🙂

Simplify your practice by getting really good at giving patients care they can’t get anywhere else.

The more YOU are the product, the more likely patients will refer and return.

Lastly, profit is more important than gross.

Time is more important than money.

…and your practice isn’t healthy unless you are.

Don’t worry about tomorrow.

Focus on today. Every day.

…on what matters.

Worry less about what others are doing and more on what you are doing.

You can’t control others, but you should be able to control yourself.

…or at least try. 🙂