Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

Don’t Be “Thirsty”

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I just learned a new use and meaning for the word thirsty: acting far too needy or desperate.

When it’s too obvious that a D.C. wants something from another, that person is being “thirsty”.

Being thirsty turns patients off.

Here are just a few ways that D.C.s can appear thirsty…

  • Providing “Free Spinal Exams” in public places.
  • Calling patients who haven’t been in the office in a while.
  • Asking patients, “How did you hear about us?”
  • Asking for referrals.
  • Doing anything that creates a resistance or a perception of “trying too hard”.

The opposite of thirsty would be playing hard to get or being indifferent.

Being thirsty for a specific process/outcome is also a weak position to be in.

What works best is to walk in a state of awareness, openness, gratitude, and possibility.

Stay nimble at all times.

Expect everything to work out… no matter what happens.

 

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+