Have you noticed ads on Facebook that either try to get you on a call or capture your email address so that they can continually pitch you a webinar, course, live event, coaching program, “mastermind” group, etc.?
It’s dumb.
Don’t be fooled.
Why don’t “they” just tell you what they are selling and save you all the pitches and pitching?
Because they can’t.
Neither can most Chiropractors.
Simple is clean.
Simple is honest.
Simple respects the marketplace.
Simple requires you to provide a quality honest product…free from hidden agendas that seem to never stop.
“Doctors” who promote limited time, discounted offers so that they have an opportunity to “close” patients do so because they don’t know how to simplify and rely on only on patient referrals.
They aren’t patient.
They underestimate the value ($$$) of keeping patients for life on their terms
Focus on the lifetime value that comes from returning patients and referrals…over a patient’s lifetime.
That way, you don’t think in terms of “leads”, “conversion rates”, PVA, etc.
Gross.
What it takes is simple…
treat them with respect
don’t “close” them
don’t over treat
don’t over charge
give them what they want
let them go
To keep them is simple… use the patient communication provided for you by ChiroTrust.
Don’t be fooled
And don’t fool others.
Not only is it not honorable, but in the long run, it’s not even effective.
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