Imagine the shape of a pyramid: a wide base that ascends to a narrow point.
It’s not dissimilar to the population distribution of business owners: most aren’t successful, many are getting by, a minority are killing it, and just a tiny fraction at the very, very top are making history.
Have you ever wondered
why that is?
Well, it has everything to do with discomfort tolerance.
Whomever can endure the most discomfort for the longest time will win.
But here is something that the rest never figure out…
The discomfort is the same no matter where one is plotted on the pyramid.
The road to Success is uncomfortable.
The road to Struggle is uncomfortable.
The discomfort is the same. It’s just that far fewer business owners choose the right discomfort.
Choose your Discomfort:
The fear, immobility, impatience,
doubt, skepticism, and regret
that leads to failure.
-or-
The loneliness, sacrifice,
structure, and self-discipline
that leads to success.
The choice is yours.
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