A common question that our office gets is…
“What makes ChiroTrust different?”
ChiroTrust’s Magic Sauce is the fact that—unlike the typical Internet marketing tactics best used for “business-to-business” like landing pages, autoresponders, manufactured limited offers, deadlines, bonuses, etc.—ChiroTrust turns your product into your marketing and your marketing into your product.
This makes your marketing way more effective, evergreen year in and year out, and virtually invisible.
And that’s how you make marketing work.
It must provide value.
It must be evergreen.
It must be online, offline, all of the time.
What do I mean?
Create value before, during, and after every patient’s care.
That way, you don’t position yourself as struggling, desperate, or needy.
ChiroTrust’s “Done for You” content is unmatched in Chiropractic.
It’s professional, it’s appropriate, and it’s effective.
You become your very own media company whereby your community, your patients, and your “list” hears you. (Did you know that your most important asset is your list? Too many D.C.s ignore their list and that contributes to their suffering. More on this tomorrow.)
The wrong practice name, the wrong first visit fee, the wrong office look, the wrong treatment recommendations, and the wrong positioning can KILL your practice.
No matter how good you are, if you don’t position your product properly, then you are sunk.
ChiroTrust positions you properly and markets your practice more in a week than most D.C.s do in a year.
Never forget this…
If they don’t ALREADY want it, they “ain’t” buying it.
Success is in the details, and with ChiroTrust, we’ve got you covered.
All you have to do is re-align your product to the marketplace and let us market your practice for you.
Let ChiroTrust be your magic sauce.
TOMORROW, I will talk about the top ways Chiropractors mess up. See you back here then.