From Ben Altadonna’s member Time To Think daily email Monday: 1/27/14:
Hi everyone. I hope you had another great 3 day weekend! (Fri.-Sun.). You don’t work on Friday’s or the weekend do you?
Me? Well I worked ON your practice the entire time and that’s okay. I’m so focused on what I’m creating for you, I just can’t stop work’n!
See, ChiroTrust™ is more than just a PBA name change. It’s part of my overall strategy to make marketing YOUR OFFICE as elegant as possible and that takes a lot of thought and hard work.
Thank God I love what I do because the deadlines, the work, and the hours would probably kill me if I didn’t.
Shoot, even while I was working out in my garage on Saturday I was stirring stuff up in the Chiropractic world on Facebook. I’ll share it all with you in this week’s remaining emails so stay tuned.
So why do I kick this word “elegant” around so much?
Because for me, it creates a feeling…and that feeling fuels my creativity and that creativity is what will make what I do for you each year, better and better and better.
In this process, from time to time you will think or feel as if we are going backwards not forwards but we are not. That’s how making quantum leaps always feels. Trust me, creating systems is my thing. I know what it takes.
I’m on it!
Creating systems requires dismantling, eliminating, re-configuring, and simplifying.
Yes, my passion is creating complex systems on my end that will ultimately make practicing easier for you and the marketing that I do for you more “elegant”.
See elegant is selling without selling.
It’s what my guy Eben Davis calls “Reverse Chiropractic Marketing”…whereby the patients feel as though they found you.
Sounds simple enough but it takes a lot of behind the scenes systems, the creation of a ton of content, and a lot of teamwork.
What do you have to do?
Create fertile ground.
Be the best Chiropractor you can be.
Provide us your patient and prospect emails.
Check in with me at least once a month
Take Fri. – Sun. off.
And implement any additional ChiroTrust strategies when appropriate. Usually a by product of a phone call with me from time to time.
And…I mentioned this a little on today’s Monday Morning Fax, owning any type of business requires a lot of tweaking. Working ON the business is just as important as working IN the business.
Anyone that doesn’t own a business doesn’t get it.
My friends and family that are not entrepreneurs may think that I work too much, but since I love what I do and am giving Chiropractors a system that allows THEM to work less, then I’m happy to do it. It adds meaning to my life.
I want them to think I’m miserable. (Just kidding but a little bit accurate.) But I’m not. If I revealed to them exactly how exciting my life is, they probably wouldn’t like me anymore. :)))
Plus, anyone that thinks that doesn’t understand what it really takes to do what I do or…they just hate what they do.
So, enjoy the elegance and know that I’m watching your back!
P.S. – Tell your D.C. friends to join ChiroTrust and take the pledge too!