Included with a ChiroTrust membership are my decades of marketing and business-building experience… obtained and paid for with tens of thousands of hard-working hours and literally tens of millions of dollars.
So, when I talk to Chiropractors who think they know what they want…
….who think they know how to get it… and…
…who think they know how long it should take and how much it may cost…
…more times than not, they are in for a rude awakening.
They have no clue what they are talking about. No clue.
But it’s not their fault.
Within seconds, it becomes obvious that they have been brainwashed and programmed by their peers and the seminar and consulting folks within this profession who also—by no fault of their own—have absolutely no clue.
As a result, Chiropractors are scarred by bad advice, rotten strategies, and terrible practice procedures and “policies”.
Like an astronaut re-entering the atmosphere, I bring Chiropractors back down to earth.
Back to reality.
I start by gently reminding them of who the market is, what the market thinks and fears about Chiropractic, and why it’s important to reverse-engineer a practice based on those facts.
I get them to think of Chiropractic as a product:
- The name of the practice
- The appearance
- Their appearance
- Their recommendations
- Their price point
- The experience they provide
- What they say and what they don’t say
- Their website
- Their office hours
- How they handle insurance
- Their marketing
ALL OF THESE THINGS MATTER MORE THAN YOU REALIZE.
EVERYTHING MUST BE CONGRUENT WITH WHAT PATIENTS ALREADY WANT.
EVERYTHING.
OTHERWISE, YOU CREATE RESISTANCE.
YOU LOSE.
YOU SUFFER.
YOUR FAMILY SUFFERS.
Most Chiropractors are “selling” what most people don’t want.
Now, this has nothing to do with what is “right” or “wrong”.
This has nothing to do with what you believe or are passionate about.
This has nothing to do with your “purpose”.
This has everything to do with them.
Not you.
Not me.
Not Chiropractic.
Once you get all this right, your practice will be like an ice cream parlor in the desert: no selling required.
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