I’m only saying this because I know thousands of Chiropractors.
Most are lazy.
NOT ALL, BUT MOST.
Even the ones who don’t appear to be lazy or don’t admit that they are lazy ARE lazy IF they aren’t on their way to reaching their monthly collection goals.
A bit Scared of failure.
A bit Scared of success.
They pull money out of their practices and invest very little back into it.
They don’t spend enough time and money ON themselves and ON their practices.
They think being good and/or right should be good enough.
They think running a Facebook ad or doing a spinal screening or a patient appreciation day or sending out a monthly newsletter is and should be all the “marketing” they need.
Not even close.
In today’s market, you must build, maintain, and nurture your contact list…
– List of past patients
– List of current patients
– List of prospects
You must also have an online, offline, and in-office way of communicating… day in and day out…
– with VALUE
– with links to and from everything else you have going on
– with INTEGRITY
You can NO LONGER afford to do any strategy that attempts to turn a stranger into a patient overnight.
You must slowly build, maintain, and nurture your contact list.
THEN, if you treat them right and use ChiroTrust to attract and keep them, they will come back and they will refer more patients.
…and that’s how you turn 20 into 30 into 40 (OR MORE) new patients each and every month.
Most D.C.s have no clue how to name their practices, how to process a new patient, what their fees should be, how to release a patient, etc..
All of these things matter.
It’s what differentiates a successful 4-day work week D.C. from a struggling 5- to 6-day work week doc.
The good news is that you can succeed.
All you need to do is…
– Let ChiroTrust do its job.
– You do yours.
– And be in “it” for the long run.
P.S.- If you want to collect $25,000 a month or more (gross), your office overhead—not counting YOUR salary—will be around 50% or $12,500. So the question is, are you RATCHETING UP enough time and money to reach YOUR collection goals?