On behalf of you and close to 2,000 other D.C.s in Canada and the U.S., I do a lot of reading, thinking, delegating, and check writing.
…and by spending literally well over $45 million dollars in overhead in the last 25 years, I’ve learned a few things:
1. Businesses can get complex over time. It is important to re-evaluate the product, the service, the systems, the staff, etc.
2. Simple is better—ideally one product and customer type.
3. Beware of slick sales people. They focus more on their unique ability of being slick than they do offering a high-quality product and/or service.
4. Don’t follow the crowd. They are typically wrong. Yes, in every industry, in some circles (including in Chiropractic), cult-like gurus and groups do exist.
5. When someone tells you what you want to hear, run. Some of the best advice is painful to hear and may disagree with your point of view but can totally transform your business.
6. Know what business you are really in. If you can’t describe it in just one sentence, then you don’t know your business well enough.
7. Anyone who depends on Facebook marketing for their business beware… The quality and quantity of your prospects and customers will decrease dramatically over time—especially in the next 12 months.
8. “Focus” requires you to pay virtually no attention to your competitors.
9. Deep always outperforms wide.
10. Unless they agree with you, nobody cares what you think… So no matter how painful it is, whenever possible, agree with them. It’s just a lot easier that way.
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