One of the realities of American life is the overwhelming amount of product and service options…
Easy to buy
Easy to use
Easy to throw out
Easy to replace
With that, in my opinion, comes a lot of distraction and discontent, not to mention all the wastefulness, plastic in the ocean, and needless desire to acquire.
What does this have to do with Chiropractic?
But that’s my point.
Chiropractic is simple… or at least it should be.
Chiropractic is a simple service that is easy to explain and easy to deliver… when left uncomplicated.
In my opinion, the more we complicate it, the more we invite consumers and patients to compare it to any and all other options.
The simpler we make it, the easier it is to stand out as the only option, at least for natural pain relief.
So the only question is…
What can you simplify in your practice so that you stand out?
Less IS more.
Less IS elegant.
Less DOES increase perceived value.
Less DOES increase demand.
If you can, try to uncomplicate your practice.
Your patients will understand, appreciate, value, come back, and refer a whole lot more!