Last I checked, Chiropractors weren’t living longer than the general population.
They get sick, some are vastly overweight, and they have problems just like everybody else.
Don’t get me wrong, I LOVE CHIROPRACTIC. Love it. Maybe love it too much.
BUT…
I live in the real world, not the fantasy world.
I accepted many years ago that patients are not me. They will never be as passionate about Chiropractic as I am and until I accepted that, I struggled and was frustrated and resentful.
But here’s where things really turned around for me…
Once I accepted that MOST PATIENTS just wanted to get out of pain and out of my office…
Once I accepted that MOST PATIENTS don’t want to come in forever…
AND
Once I accepted that “corrective care”, “maintenance care”, or even “wellness care” isn’t what most patients really want…
MY PRACTICE GREW… ALMOST EFFORTLESSLY.
No longer did I have to over tell, over sell, debate, or defend.
I built my practice (and then ChiroTrust) through acceptance of the real world.
Everything that we do—including how we attract patients to our members’ offices—has to do with getting the right message to the right market at the right time.
Heck, even most Chiropractors don’t join ChiroTrust until and unless they perceive a problem in their practice.
Even Chiropractors don’t always practice prevention.
So why would we continue, as a profession,
to position Chiropractic in a way that
repels more than attracts?
I mean, if your goal really is to attract patients, stimulate referrals, and see past patients return year after year, then doesn’t it make sense to give patients exactly what THEY want and NOT what we want them to want?
Does it really matter why they keep coming in as long as they keep coming in when they want to come in?
Many of the strategies, scripts, and procedures used in Chiropractic should be scrapped. They don’t work.
The create confusion, complexity, and in some cases, controversy.
Walk around and in your practice.
Is there anything on your signage, windows, or walls that may be repelling patients?
Are you wanting them to agree with you versus the other way around?
Is there anything you are saying or doing that might not be necessary?
Colleges, consultants, and “gurus” have built their businesses telling CHIROPRACTORS what they want to hear.
Maybe it’s time we focus less on us and
more on the consumers and our patients.
Because more often than not, people buy want they want.
Not what they need.
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