Are You Set Up To Keep Patients Or Lose Them?
This is so instructive that I just have to share it with all of you…
Many D.C.s think they have a new patient problem but they don’t.
Their problem is that patients drop out, don’t refer, and don’t come back.
They keep trying to scale a practice based around the ideal “raving fan” patient that they periodically experience.
First and foremost, there’s a product, positioning, and processing problem.
For example, I recently saw a post on Facebook written by a D.C. who was sharing a typical Chiropractic script…
I have 18 years of experience in marketing and business building.
I’ve observed and worked with thousands of D.C.s.
I’ve spent literally millions of dollars in testing, marketing, and “selling”.
I ain’t buy’n the effectiveness of that pitch.
It reminds me of a 45-year-old guy taking Taekwondo lessons…practicing over and over what he would do on the street if a real attacker did exactly what he’s been rehearsing with his pretend attacker.
More often than not, he’s gonna lose because in the real world, it doesn’t go down how you want it to go down.
With this common Chiropractic approach, a few may bring in their families and come in weekly for life but if your marketing and new patient processing is built around that goal in mind, or if you try to indoctrinate everyone the same way, you will repel a lot more people than you will ever attract.
Once you truly understand and accept the marketplace — what it wants and how it acts and reacts — then you can build a business and way of being around it that will provide you the results that both they (patients) and you are looking for.
Lessons happen in the real world, not in the warm and safe environment of a Chiropractic seminar or amongst a bunch of agreeable D.C. friends on Facebook.
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