Today’s Chiropractic Marketing Tip is all about using patient feedback to communicate effectively with your patients so that they pay, stay, and refer.
Here’s something you should do!…
Ask your ideal patients (those who pay, stay, and refer), what they like about your practice.
Basically, why they chose you over any other options. Ask them to come up with 3 reasons and/or benefits. Maybe type out the instructions on a half sheet of paper and give it to them.
Just do this one day with all your chiropractic patients. Dentists can do this too or therapists.
Take all the responses and come up with the 3 top commonalities amongst them all and use them when you communicate to your new patients, banners for promotions, window signage, business cards, etc.
And…don’t assume that the reason why your best patients come to you is the same reason why the best patients go to other Chiropractors. It will be different.
*Please visit our Pinterest Board of 50 Chiropractic Marketing Ideas by Ben Altadonna. This board will include videos, pod-casts, and select blog posts from this blog and our other blogs. Please feel free to share the board on facebook, twitter, Linked-in, and Google+. You can also email it to friends. We will keep it updated every week with new chiropractic marketing ideas, tips, and strategies that you can use to build your business.
This information is priceless. It helps you attract patients who are a right fit for you based NOT necessarily on what you want them to hear, but rather what current and/or past patients have ALREADY TOLD YOU.
Then, craft your marketing messages accordingly. You always want to do more of what works and less of what doesn’t. This is impossible unless you know what is working and what your chiropractic (or dental) patients are thinking.
It’s like a focus group without the hassle. Or hiring a marketing company to do research…and you can get the answers to these questions in a few days and take action.
So what are you waiting for…don’t you want to know?
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