That’s right.
It doesn’t.
Chiropractic doesn’t care if you succeed or fail.
Chiropractic doesn’t care what you know or want.
Chiropractic doesn’t even care that you exist.
It already got most of what it can get out of you: tuition, fees, sales, etc..
As a matter of fact, your market, your community, even your patients don’t care about you (that much).
But that’s okay.
None of that matters anyway.
All that matters is that you know what is in front of, and what is behind, Chiropractic’s curtain.
The egos.
The intentions.
The politics.
That way, you don’t get sidetracked away from what really matters:
THE MARKET.
See, the market is where your money comes from.
…and it only cares about itself.
So no matter what your technique is, no matter what you know about Chiropractic, no matter what unique abilities and interests are…
Nobody cares.
And that’s a good thing.
It makes your job a whole lot easier.
GIVE THE MARKET WHAT IT WANTS, WHEN IT WANTS IT, AND HOW IT WANTS IT.
And reverse engineer everything else.
That way you stay profitable, are self-sustaining, and have a relatively simple and balanced business and personal life.
We (you and me) are not that important unless the market says that we are.
Otherwise, we work and worry unnecessarily.
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