Like you, I gave my confidence, money, and time to this profession.
Twenty-five years ago, I believed what I was told in school and by the gurus, personalities, and consultants: As long as you tell the “truth” and have enough passion and confrontational confidence, then consumers and patients will respond…
The marketplace will “get it”.
The marketplace will want it.
The marketplace will pay for it.
What was “it”?
- The philosophy
- The paradigm
- The point of view
- The lifestyle
- The level of commitment
NEWS FLASH: THE MARKETPLACE COULD NOT CARE LESS. IT’S NOT RIGHT OR WRONG. IT’S NOT GOOD OR BAD.
IT JUST IS.
Does that mean that everything that you’ve literally bought into is false?
But it DOES mean that what Chiropractic was can’t be what it is.
Even if D.D. and B.J. were alive and practicing today, they couldn’t and wouldn’t be today who they were then.
So it’s not about them, Chiropractic, or even what you think.
It’s about being effective.
It’s about creating and maintaining a viable and sustainable business.
You do that by having more allegiance to consumers than you do to Chiropractic.
By having more allegiance to your past and current patients.
By having more allegiance to your sanity and to the security of your family.
ChiroTrust exists to help D.C.s see how it really is, not how it should be (of which there is absolutely no agreement), and to show them how to succeed in the real world, not the fantasy world.
Listen, you worry about you.
You already have all the control and the ability to succeed that you need.
Don’t worry about the profession because I guarantee the profession isn’t worried about you.
The industry is like every industry…
- Self serving
- Poisoned with Sacred Cows
So don’t pay any attention to “Chiropractic”.
Pay attention to your patients.
Both past and present.
That’s all you have.
…and with ChiroTrust, that’s all you need.