Doc, have you been to www.Chiro-Trust.org?
It’s where consumers go to learn more about Chiropractic Care and it’s what ChiroTrust members and non-members use to promote Chiropractic and themselves.
…and it’s purposely and perfectly positioned to attract patients to Chiropractic.
D.C.s from all over the world link to its articles.
Each member’s ChiroTrust website is just as robust as Chiro-Trust.org with over 700 articles and 6 new articles added each month.
Members use their ChiroTrust Website and its content as a marketing tool for Facebook Posts, on their Business Cards, and as an extension of their “Daily Health Update” emails.
The website is so good that many members have eliminated/canceled what they’ve been using previously as their “website”.
But websites alone do NOT build practices and when patients say “I found you online”, they were already looking for you. It’s just that nowadays, to get a phone number of a business, patients and consumers “Google” that business’ name or in the case of Chiropractic, the doctor’s name.
Google is the phone directory of today.
So if that’s the case, how can a website “get” patients?
Websites must be a part of a multi-channel approach, both on and offline, where everything must be connected to everything else.
…and the message must MATCH the market.
For example, to join ChiroTrust, doctors go to www.JoinChiroTrust.com, which is more of a sign-up page than a website.
Again, websites alone do not build practices. It’s everything that happens before and after they visit your site as well as everything that happens before, during and after every patient comes to your office.
Attracting patients isn’t where marketing ends. It’s where the most effective marketing begins.
The reason why www.JoinChiroTrust.com works so well is because of everything that D.C.s experience BEFORE they see the site.
It’s no different than what ChiroTrust does for its members. The “Done for You” marketing helps create and maintain communication and relationships so that WHEN a patient is interested, our member’s marketing is right there in front of them, day in and day out.
There’s a saying in “marketing” and it goes something like this…
“LIFE IS A MOVING PARADE….AND THE ONLY DIFFERENCE BETWEEN SALAD AND GARBAGE IS TIMING.”
What that means is that you and I NEVER KNOW when a customer is willing and ready to business with us. Their situation and mindset changes from day to day and that is why you must be part of their lives, day in and day out.
For my “business”, I use direct mail, and these “Time To Think” emails are also leveraged as Facebook posts.
I also use the “social proof” of what others say about ChiroTrust.
ChiroTrust pulled off what no one else in Chiropractic has been able to do and that’s to get an endorsement from the Chief Wellness Officer of The Cleveland Clinic, Dr. Michael Roizen. This not only attracts Doctors to ChiroTrust, but it helps ChiroTrust attract patients to its members’ offices.
There’s a lot more to ChiroTrust than just Chiro-Trust.org, and each members website that we maintain and manage for them.
Their website is merely ONE LINK in a long and never ending chain of positioning and communication that answers the question that every consumer and patient asks themselves…
“WHY SHOULD I CHOOSE YOU OVER ALL OTHER OPTIONS…INCLUDING BUYING OR DOING ABSOLUTELY NOTHING AT ALL?”
ChiroTrust elegantly answers that question for its members, day in and day out.
To attract patients, you need to be in front of them with the right “message” and always doing the right thing so that they don’t get spooked… by you.