Mixed messages Practice inconsistencies Infrequent and/or improper communication These can confuse patients which risks them rethinking their decision to remain your patient. This both disrupts their healing and put an end to the viral growth of your practice. So, what are you doing to confuse patients? Are you using words, concepts, or strategies  that they… Read More »

“Report of Findings” It’s not my favorite description of what happens in most Chiropractic offices. Nevertheless, here are some tips to make your “Report of Findings” more effective… Just use your adjusting room; otherwise, it’s perceived as a sales pitch. Keep it short.  5 – 10 minutes, tops. At this stage of the relationship, focus… Read More »

“Watching Your Back” requires revealing to you what is working for me and for ChiroTrust members who have followed my advice. And a common thread in solving many problems is DOING THE OPPOSITE. Take anything that is challenging you in practice and look what you are doing and ask yourself, “What if I did the… Read More »

Chiropractors do NOT have new patient problems. Not a single one. But they do have a massive patient retention problem (and Opportunity!). …and you can’t build a practice without retention. RETENTION is the fertile ground needed for REFERRALS. Retain a patient and they WILL come back and refer others. Every time you lose a patient,… Read More »

Do you know why patients stay? …and when I mean “stay”, I mean that they don’t drop out of care, they come back, and they refer others. It’s not because of your charm or good looks. It’s not because you truly care about helping people. It’s not even because you can and do get your… Read More »