Here’s a huge tip: Go Deep, Not Wide. Too many businesses, including Chiropractic offices, make the mistake of believing everyone is a potential customer. No matter how many products and services you offer, no matter how many benefits accompany these products and services, EVERYONE IS NOT a potential customer, client, or patient… EVEN IF everyone… Read More »

Did you know most Chiropractors think a successful practice has to be complex… with a lot of staff, equipment, paperwork, busyness, etc.. Quite the contrary. THESE DAYS, simplicity is the game. Complexity is out. Simple and/or specialization is where it is at. You must make your practice SIMPLE. (It is what will make you and… Read More »

No matter what stage your practice is in, you must think clearly. A clear mind not only increases confidence, it enables you to think accurately, make the best decisions, and create fulfilling success. That’s why I’m a huge fan of Jamie Smart’s book, C L A R I T Y …and strongly recommend that you… Read More »

Great question. My guess is that almost half of our members were already doing well when they started with ChiroTrust. We also get newly licensed D.C.s. and docs who are barely making it. But since you’re already doing well, in 90 days or less, here’s what you will experience… An increase in patient visits from… Read More »

They can tell me it’s because they enjoy working Fridays and/or Saturdays or because patients being seen 3 days a week need a day between each of the 3 visits. I had lunch with a D.C. and his wife who wouldn’t let him take Fridays and Saturdays off. Seriously? I’ve heard every excuse in the… Read More »